When people start talking about ‘Visual Design Thinking’ you will most likely get many question marks popping up in your head. In my opinion it is an area yet to explore after the introduction of Design Thinking, Agile working, Scrum Masters, and many other buzzwords that are used in business nowadays.
Remember my last article on Visual Design Thinking?
Approach: Understanding key irritations and different user needs
We studied the specific needs of different kinds of customers in smaller cities. Volkswagen could then match its own qualities to these specific needs. Our research showed that students, families and small businesses all had very different requirements and expectations from car-sharing and we helped them design different packages that responded to these.
A key focus of research was common irritations. Existing car clubs sometimes let customers down when cars were unavailable at peak times. Solving this by allowing customers to access a large fleet from copious docking areas was easy for a large manufacturer like Volkswagen.
Approach: Understanding key irritations and different user needs
We studied the specific needs of different kinds of customers in smaller cities. Volkswagen could then match its own qualities to these specific needs. Our research showed that students, families and small businesses all had very different requirements and expectations from car-sharing and we helped them design different packages that responded to these.
A key focus of research was common irritations. Existing car clubs sometimes let customers down when cars were unavailable at peak times. Solving this by allowing customers to access a large fleet from copious docking areas was easy for a large manufacturer like Volkswagen.
Activeer Verandering
Zorg dat iedereen betrokken is en dat je strategie concreet en reëel is. Betrek je organisatie met goed vormgegeven sessies en workshops bij verandering.
Remember my last article on Visual Design Thinking?
Approach: Understanding key irritations and different user needs
We studied the specific needs of different kinds of customers in smaller cities. Volkswagen could then match its own qualities to these specific needs. Our research showed that students, families and small businesses all had very different requirements and expectations from car-sharing and we helped them design different packages that responded to these.
A key focus of research was common irritations. Existing car clubs sometimes let customers down when cars were unavailable at peak times. Solving this by allowing customers to access a large fleet from copious docking areas was easy for a large manufacturer like Volkswagen.
Approach: Understanding key irritations and different user needs
We studied the specific needs of different kinds of customers in smaller cities. Volkswagen could then match its own qualities to these specific needs. Our research showed that students, families and small businesses all had very different requirements and expectations from car-sharing and we helped them design different packages that responded to these.
A key focus of research was common irritations. Existing car clubs sometimes let customers down when cars were unavailable at peak times. Solving this by allowing customers to access a large fleet from copious docking areas was easy for a large manufacturer like Volkswagen.
John Doe
Maecenas ullamcorper enim egestas velit egestas, tristique porttitor sapien faucibus. Cras vitae arcu eu nibh euismod auctor ut id metus. Phasellus feugiat tellus quis ornare tempus. Sed at felis...
Contact
